Alan Berg Tells Us What Every Wedding Professional Should Remember
I was reading an article by Alan Berg, a wedding industry leader, professional speaker and author, and wanted to share it with you. The article was written to brides and touched on the benefits of hiring a wedding planner. Tell me what you think of the article:
“It’s hard to turn on the TV these days and not see another wedding related program. There are reality shows and movies, all glamorizing the planning process. Whether you are hooked on them or not, one thing’s for sure; they make the planning seem easy, usually because they have professional help.
By now you’ve probably realized that there are way more decisions to be made than you originally thought. From save-the dates to invitations, rings to dresses, caterers to music, photos and videos to flowers and decorations, there are so many decisions. Have you thought about hiring a professional wedding planner? No? Don’t think you need or can afford one? There are a lot of misconceptions about today’s wedding planners. Some couples think they can’t afford one while others just want to make most of the big decisions themselves and enjoy the process. Either way there’s a planning service for everyone.
A professional planner will work with you to tailor your wedding to your needs, tastes, style and budget. As a matter of fact it’s their job to know all of the best wedding pros in your market. Since they regularly do business with them, they can often get you a preferential rate or additional services that other brides might not get.
Still not convinced a wedding planner is for you? Consider this: It’s your wedding day. The sun is shining brightly. You’re getting your hair and makeup just right. Your wedding party is getting ready… but wait, who’s checking to see if the flowers have arrived? Who’s checking with the limo company to make sure they’re on their way? Who’s coordinating the band or DJ’s arrival at your reception venue?
If you answered your Maid of Honor, is that really the right answer? No doubt your Maid of Honor is someone very special to you. It’s her job to make sure you get ready and then, you want her to enjoy the experience of your wedding, along with the rest of your honored guests.
If you answered the Banquet Manager, it’s their job to ensure the reception and catering are on point, but it’s not up to them to make sure the rest of your chosen wedding vendors are where they’re supposed to be, when they’re supposed to be there. They may offer some planning help, but they’re main focus is the food and venue.
There are different levels of professional wedding planning and, while I believe that a full service planner is your best guide to a beautiful wedding, you should at least consider a Wedding Day Manager, sometimes called “Day-of Coordination”. It’s really not “day-of ” as they start taking over the management around a month before your wedding. That way they can work with you to hand off all of your chosen vendors, who they are, where and when they’re supposed to be and more, before you get too close to the actual day. That way you can enjoy your day knowing that you’re in the hands of a professional. Your Maid of Honor and your entire wedding party can go from the ceremony, through the photos, to the cocktails and reception, and you’ll have the peace of mind knowing that a professional is watching over the details. Not just anyone, but someone who has the experience to handle anything that comes up.
In my over 20 years in the wedding industry I know, first hand, that not having a professional planner is one of the two biggest regrets couples have after their weddings (not having video is the other). So, before you write-off hiring a planner, at least have a conversation with one or two and see what they can do to help you. Whether you want to make all of the choices or need help with a few or many, I’m sure you’ll find that, like the movies, your wedding’s success will be easier to achieve with professional assistance.”
References: Beautiful Bride Magazine; Alan Berg, professional speaker and small business marketing expert is also the author of the book, “If your website was an employee, would you fire it?” and the brand new book “Your Attitude for Success.”
So what did you think? Some great advice for brides, eh? With brides reading information like this, how will you step up to the plate and sharpen your wedding planner skills?
Interested in becoming a wedding planner worth brides time? Please stop by the ACPWC booth at the 2012 Wedding MBA in Las Vegas and learn more about our:
- New certification program through SATHI.
- Training and education for those who are interested in working in the South Asian wedding market.
- Learn about special pricing for courses.
PLUS, receive $100 referral fee for new students.