ACPWC Tips on How to Start Your Own Wedding Planning Business – Part 2
This is the second article in our series on ACPWC Tips on How to Start Your Own Wedding Planning Business. In order to help you reach success, the ACPWC has put together a plan called DIVO…Direction, Influence, Value and Organization. In the last article we discussed Direction. This week we’ll talk about Influence.
It’s time to get active in the small business world by increasing your influence . In doing this you will make an impression in the marketplace and help in the growth of your wedding and event planning business. How do you do this? You can begin by branding yourself. According to Yahoo! Small Business Advisor, “by creating gravity around” your brand “with content, employee advocacy and social buzz”, you “come to occupy a place in the minds of prospects and even passive candidates.” What does this mean? It means find avenues to share content, stories and testimonials with your target market. One example would be to create a press release… or design a blog for your company and write consistent short articles. You can do this on Facebook as well. Get input from your team on ideas. Offer incentives. Be active and consistent in social media and networking with other businesses in the wedding industry. Offer yourself as a speaker at local events.
Trust is closely linked to influence. So, in anything you do, it is very important to be consistent and back up what you say. Care about others by first listening and then responding, not just to your customers, but also to your employees and businesses you network with. Building relationships through networking is vital. Word of mouth and being recommended on a personal level is still your best marketing avenue, so how you affect those associated with your business is important. Being trustworthy is of prime importance.
The ACPWC has created a technical course that goes into every detail necessary to help you become a Professional Certified Wedding Consultant. There’s no need for you to reinvent the wheel. At an affordable fee for the course, you can be up and running with all of the necessary details for your wedding business to be successful.
Personalized Classroom Experience
Wedding Planner Training Course
San Jose, CA October 27-30, 2014
Guest Presenter -Tina Moran of Oh So Swank!
Continuing Education Day on Thursday, October 30.
Deadline to register is October 17.
Can’t make it to class? Join our Homes Study Program.