Building a Solid Social Media Marketing Foundation
Social Media marketing plays a crucial role in any wedding business – and this is precisely why you should build a truly solid foundation when it comes to marketing. How is this done? ACPWC has brought you some tips from one of the best specialists in this field – Jason Freshly. Find out more on how to apply these tips for your wedding business:
- Start by knowing your target audience. If you are like the vast majority of the wedding vendors out there, you already have an idea of the types of clients you would truly enjoy working with. Keep this image in mind throughout your entire Social Media marketing campaign.
- Create content to suit your audience. If you want to attract clients you enjoy working with, make sure to share content that is suitable for them. Regardless of your campaign’s main goal (be it promoting a new product or showcasing your work), always keep in mind that your content should be appreciated by your “ideal” clients.
- Set very clear goals. Although it may seem easy to simply “share” posts on Facebook and Pinterest, the truth is that, same as with any other type of marketing campaigns, you do need to set clear goals. Clearly define how much engagement you want for your monthly posts and make sure to measure the analytics. Also, remember to track how much website traffic your posts are generating too.
If you have always wanted to become a wedding planner, now’s your chance! Visit ACPWC for upcoming courses.
Wedding Planner Certification Course
Wedding Planner Training Course at WMBA
The ACPWC will provide a Wedding Planner Certification course on Monday, September 14, preceding the Wedding MBA in Las Vegas, beginning Tuesday. Sept. 15 -17, 2015. Get your Wedding Planning certificate while attending the conference.
Get more information at here.
Photo source: flickr.com/ Jason A. Howie