Common Mistakes Wedding Professionals Are Making on Their Websites
Your website is your “front door” online, so to speak, so it is critical that you make that great first impression to entice wedding couples to learn more about how you can help them create their perfect wedding day.
While working with the professionals in this industry, I began to notice many businesses were making the same set of mistakes over and over, so in our e-book we address 10 of the most common errors we see and provide some quick tips to fix them on your own website.
In this blog post I share two of those mistakes, and you can download the full e-book for free at Wedding Business Websites.
You’re Using a Personal or Free Email Address
If you’re thinking of using your Gmail address (or Hotmail, Yahoo, Telus, etc.) as your contact email address on your wedding business website – STOP!
You should always use an email that shares your domain name (e.g., in our case, we use firstname.lastname@example.org), not your personal or free email address. Making this one change on your website will contribute to raising your credibility and professionalism. Most domain services let you set up a professional email for free or inexpensively. Alternately, there are some great email hosting providers such as Google that are highly affordable.
Your Website Has Broken Links and Errors
Broken links and errors imply poor site maintenance and means potential clients won’t be able to find information they are looking for. Worse, it automatically gives users the impression of laziness, poor attention to detail, and general lack of care for your website and possibly your business.
Explore your own website regularly to check for broken links, as external links are often changed or moved with no notice to linking sites, rendering them dead links. If you are unable to fix the link, remove it from your website altogether.
Get friends or family to proof your website and check for errors and missing information. There is nothing like a pair of fresh eyes, and it’s free too!
Brenda Cadman has been helping small business owners improve their websites since 2000. She has successfully managed both local and national marketing initiatives but these days her attention has been focused primarily on consulting and training to help wedding industry professionals to create a better website.
Wedding Planner Certification Course
Wedding Planner Training Course at WMBA
The ACPWC will provide a Wedding Planner Certification course on Monday, September 14, preceding the Wedding MBA in Las Vegas, beginning Tuesday. Sept. 15 -17, 2015. Get your Wedding Planning certificate while attending the conference.