How To Increase Your Wedding IQ

Words are more powerful than many people would think – and this is true regardless of what field you may be active in. As a wedding professional, imagery and words are even more important, especially since they are the main means by which you attract couples towards your business.

It is understandable then why it is so important to use the right vocabulary when communicating with your clients. How to do this, though? How to “increase” your “wedding IQ”? We have gathered some of the very best tips out there – so make sure to read on and find out more.

• Avoid using larger-than-life words and avoid clichés. Believe it or not, a bride (or a groom) can spot these instantly and even if your service is impeccable, they may want to back off precisely because you did not give them the feeling that they could actually trust you 100%.
• “Out of the box”, “throw under the bus”, “synergy”, “touch-base”, “win-win” – these are some of the expressions that are overused in the wedding industry. Avoid using them as much as possible – and if you really have to use them, make sure you don’t do it in an excessive way.
• On the other hand, there are also words and expressions you should use more often precisely because they are very powerful. Some examples include “compromise”, “aesthetic”, “clairvoyant”, “effervescent”, “opulent”, “congregate” and “transient”. Keep in mind that no matter how elevated or meaningful these words may be, you should still avoid overusing them (or, even worse, using them in the wrong context).

ACPWC can help you become the wedding planner couples out there really need. With many years of experience in this field and with a passion for shaping planners that deliver impeccable services, we could be the ones to put you on your path to success. Take a look at our courses and contact us if you want to find out more!

Wedding Planner Certification Course

Wedding Planner Training Course at WMBA

The ACPWC will provide a Wedding Planner Certification course on Monday, September 14, preceding the Wedding MBA in Las Vegas, beginning Tuesday. Sept. 15 -17, 2015. Get your Wedding Planning certificate while attending the conference.

Get more information at here.

Photo source: flickr.com/Luke,Ma