The Power of Word of Mouth Marketing

One of the best ways to generate new business is to have satisfied customers. When you begin working with a new client, you shouldn’t think of it as a relationship that ends when the couple says “I do.”

While you might not have another wedding job with that couple, they can recommend you to their friends and family. Make sure they have your contact information after the wedding, and encourage them to pass your business card along to anyone they know.

Keep a database of your customers, and keep in touch with them. Sending an anniversary card to them can remind them of how you helped them create their perfect day. It might also encourage them to hire you for an anniversary party!