Wedding Planner Advice – Starting Your Own Business
Imagine the excitement of being part of a couple’s special day and sharing in the joy, happiness and love surrounding them! As a Wedding Consultant, you get to do just that. If you love organizing parties and you’re good at it, are detail-oriented and creative, this may be just the field for your new career. Before you get started, though, it is important to look behind the scenes and consider several points involved in starting your own Wedding Consultant business.
Here is a list of to-do’s ACPWC recommends you consider before launching your own business. Everyone needs a Business Plan or Strategic Marketing Plan. Following the steps below will help in the process of developing one.
- Do research in your area.
- Decide on the objectives of your business:
- Type of Consultant you want to be
- Types of packages you want to offer
- Number of weddings you want to do
- Type of client you want to attract
- Know what the target market is in your area.
- Define your niche
- Define plan for that niche
- Know and understand the wedding industry. (attend bridal fairs, seminars, workshops)
- Be knowledgeable about the service you are going to provide.
- Decide on the wedding services you want to offer.
- Wedding Day Management, Full Service
- Design Services
- Add-on products: invitations, favors, calligraphy
- Learn how to market your business in a cost-effective way.
- Learn how to reach your Clients.
- Learn how to establish a fee; income you want to make.
- Develop the knowledge and ability to plan weddings.
- Be personally familiar with wedding sites.
- Have listings of various wedding services to suit many budgets.
- Be able to operate your business at a profit (or have a reasonable target for that goal).
- Decide on insurance needs and requirements.
- Contact your local office for workshops, counseling or information on how to start a business. Service Corps of Retired Executives (SCORE) or Small Business Development Center (SBDC)
- Networking is key to the success of your business. Build relationships and gather resources.
Once you have taken care of these, you are ready to move on to the next step.
- Get professional training.