How to Attract More Customers through Community
The wedding industry is growing every day. With that in mind, how do you help couples choose you from the smorgasbord of other wedding vendors in the buffet of choices? How can you make your services look tempting, satisfying and fulfilling?
It wasn’t too long ago that creating your own website was the answer. Then websites became “the norm”, so creating a unique website made you stand out. Then online social media made its debut. Today, social media has become one of the most effective ways to reach your target market. By providing good content online for your clientele, and being personally active in developing relationships, you can attract couples directly and indirectly through word-of-mouth recommendations. The problem is the same thing is happening with social media that happened with websites. It’s becoming inundated with information.
As small business owners, how can we compete and stand out?
In an article entitled Size isn’t everything: How to Create Niche Online Communities, Adrienne Sheares points out that: “We are in the age of the “craft culture”. People are shying away from mass produced products and gravitating towards companies that serve a niche.” With social media becoming ever more popular, page views are not always the answer anymore. She goes on to say: “Bottom line, people love personalization; they don’t want to feel like a number.” In the article, one of her sources, Stacey Ferguson says: “In 2014, there’s so much noise out there and so many people communicating, people will miss you. You have to target your message.”
One great way to do this is by taking advantage of communities. Adrienne goes on to say: “Take the time to segment your message on social media and email blasts and watch your success rates rise. You may have several communities in your audience. Make sure your content is targeted to them.” How do you do this? You must first become familiar with “what your community wants, how they want to interact and then deliver”.
The ACPWC has a great Membership Partner program designed to help you become a part of a community of wedding vendors that work together to reach our target market. Learn more at https://acpwc.com