reaching brides

The wedding industry is growing every day.  With that in mind, how do you help couples choose you from the smorgasbord of other wedding vendors in the buffet of choices?   How can you make your services look tempting, satisfying and fulfilling? It wasn’t too long ago that creating your own website was the answer.  Then

The ACPWC’s own Deborah Moody will be participating in a live stream interview hosted by wedding industry expert, Julie Albaugh, owner of The Wedding Market.  This live twitter chat will be on Wednesday, March 26, at 10:00 am PST. Designed to give wedding experts a wider exposure and having over 44,000 organic followers, WeddingMarketNews.com delivers

As the weather takes a turn toward autumn and the wedding season slows, Event Planning traffic begins to pick up as folks look forward to the holidays. According to a recent Eventective article, nearly 50% of all Company Party requests for 2013 will come in during the next three months. The article is based on

Having good manners and ethics in today’s world is becoming increasingly harder to find.  Unfortunately, this has affected the wedding industry, including Wedding Planners.  Couples don’t know who to trust.   Bad business ethics (dishonesty) and improper manners (rudeness) have left couples fearful of trusting business owners without getting great references from family, friends, or colleagues. 

As a Wedding Industry Professional, you may not know a couple’s vision for “their perfect wedding day”, but what you DO know is that a wedding day is one of the most important times of their lives, and that, for best results, the vision should include a qualified team of wedding experts to help fulfill

Are wedding costs declining? There are many who think so.  However, The Knot’s founders say “No!”  Brides are pressing on with having the wedding of their dreams.  Here are the average costs of what the approximately 17,500 brides in the survey spent on their weddings in 2012. According to the recent survey provided by the

  The latest American Express Spending and Saving Trackerconsumer report surveyed Americans’ Valentine’s Day plans and found that six million couples are likely to get engaged on Feb. 14, 2013. Are you ready to help plan their signature wedding? If not, it’s time to get ready. The ACPWC has been training and certifying wedding consultants for 23 years. We

When did you last update your website? Even if it’s been a few months, you’re not helping your business enough. Having regular updates to your website will help you in a lot of ways. In a technical way, a regularly updated website will get a higher result in search engines. Having more content on your

The holiday season is here again, and we’re enjoying celebrating. Of course, many couples celebrate the holidays with new engagements. For wedding professionals, this means plenty of new weddings to be planned for 2013.   It’s also a great time for us to give thanks to everyone whom we have worked with in 2012. Keeping

One certainty these days is that couples are still bvery careful about how much money they spend on their weddings. They may even look at a wedding planner as an unnecessary expense. What does that mean for you? It means that you need to market yourself as someone who can effortlessly create the perfect wedding and make it