wedding marketing
Once again, our wedding workshop course was a success! Crystal Lequang, No. California ACPWC chair, and Deborah Moody, Executive Director of ACPWC, welcomed our students, and Crystal introduced our speakers. Rosalinda Randall, Etiquette Consultant from Your Relationship Edge, presented a course entitled “First Perceptions”. Andy Ebon from Wedding University conducted Marketing 101. Both instructors left
Are wedding costs declining? There are many who think so. However, The Knot’s founders say “No!” Brides are pressing on with having the wedding of their dreams. Here are the average costs of what the approximately 17,500 brides in the survey spent on their weddings in 2012. According to the recent survey provided by the
Andy Ebon, wedding marketing guru, returns to the Bay Area for a workshop dedicated to the continued education of wedding professionals! Andy is a public speaker and wedding marketing expert to industry peers and brides. Andy uses Wedding University – ‘Marketing Education for Wedding Professionals’ as a platform, for private training, customer seminars, and conference presentations. Andy is
When did you last update your website? Even if it’s been a few months, you’re not helping your business enough. Having regular updates to your website will help you in a lot of ways. In a technical way, a regularly updated website will get a higher result in search engines. Having more content on your
2013 has brought in new wedding engagements and has all of us looking at our 2012 wedding marketing to see how we can best reach these newly engaged couples. One issue that rears its ugly head over and over again is that of getting a bride to call you back. Don’t we all know this
The holiday season is here again, and we’re enjoying celebrating. Of course, many couples celebrate the holidays with new engagements. For wedding professionals, this means plenty of new weddings to be planned for 2013. It’s also a great time for us to give thanks to everyone whom we have worked with in 2012. Keeping
It’s a great feeling when you look around and see that you’re wedding business is well established and growing, isn’t it? You’re getting a good number of referrals; you’ve developed your industry contacts; and your reputation is coming along nicely. As a great wedding business owner, you know that the key to staying on top
One certainty these days is that couples are still bvery careful about how much money they spend on their weddings. They may even look at a wedding planner as an unnecessary expense. What does that mean for you? It means that you need to market yourself as someone who can effortlessly create the perfect wedding and make it
Wedding shows are still a great way to promote your wedding business. However, a bridal show can be exhausting and frustrating. Your eyes ache from the bright lights, your feet hurt from the concrete floors, and you’re frustrated, because no bride seems interested in booking your services. So what can you do to make your
Coverage of the Summer Olympics has officially started. We’ve seen the preliminary gymnastics team reach for the stars, swimmers push their way through deep waters and much more. Their strength, determination and ability to read the competition is a good lesson for wedding professionals trying to fight their way into the hearts of brides. So