ACPWC
The latest American Express Spending and Saving Trackerconsumer report surveyed Americans’ Valentine’s Day plans and found that six million couples are likely to get engaged on Feb. 14, 2013. Are you ready to help plan their signature wedding? If not, it’s time to get ready. The ACPWC has been training and certifying wedding consultants for 23 years. We
When did you last update your website? Even if it’s been a few months, you’re not helping your business enough. Having regular updates to your website will help you in a lot of ways. In a technical way, a regularly updated website will get a higher result in search engines. Having more content on your
Every bride wants to plan her dream wedding, but what happens when she isn’t sure what that dream is? As wedding professionals, this is where we come in. A bride probably hasn’t planned a wedding before, or any other big event, so she’s going to rely on your previous experience. Many brides will have only
2013 has brought in new wedding engagements and has all of us looking at our 2012 wedding marketing to see how we can best reach these newly engaged couples. One issue that rears its ugly head over and over again is that of getting a bride to call you back. Don’t we all know this
The holiday season is here again, and we’re enjoying celebrating. Of course, many couples celebrate the holidays with new engagements. For wedding professionals, this means plenty of new weddings to be planned for 2013. It’s also a great time for us to give thanks to everyone whom we have worked with in 2012. Keeping
Effective networking is a crucial element of a successful wedding planning business. To provide a superior service to your clients, you must be able to engage reliable and high quality suppliers and find ways of ensuring that they prioritize you over other customers! Here are a few tips on how to get the most out of any networking event:
If the wedding planning sector wants to stay on its toes, we have to look beyond the industry. For example, the fashion world is fast changing and demanding (like the wedding industry), so we think there are a few things that wedding planners could learn from them. Innovation is key. A great fashion designer keeps
It’s a great feeling when you look around and see that you’re wedding business is well established and growing, isn’t it? You’re getting a good number of referrals; you’ve developed your industry contacts; and your reputation is coming along nicely. As a great wedding business owner, you know that the key to staying on top
These days, a website isn’t a ‘nice-to-have’ for any ambitious business – it’s a ‘must-have’. However, some small enterprises don’t understand enough about how to market their business online. Therefore, they get very little return on their investment. So how should you approach your online promotional activity? Unless you or someone in your family has
So, you’ve done all the right things – attended courses, mastered your sales pitch and proven that you can organize even the most complex wedding day. But the question is: have you got what it takes to be a great rather than a good wedding planner? Being a wedding consultant demands such a wide range